VP Sales

Última Modificación: Abril 21, 2023

Location: Mexico City

Cheaf is a fast-growing Mexican company focused on reducing food waste and maximizing the sales potential of perishable products in Mexico and Latin America. Our two main products include a marketplace for discounted surplus food and a SAAS solution for retailers. As we expand our footprint both horizontally and vertically, we are looking for a dynamic and experienced VP Sales to lead our sales efforts and establish long-term relationships with major retail chains and food brands in the region.


  • Develop and execute a comprehensive sales strategy to drive growth in both products across our geography.
  • Identify, target, and secure contracts with the largest retail chains, foodservice providers, and grocery stores in the region.
  • As we grow, build and lead a high-performing sales team, providing coaching, mentorship, and motivation to achieve and exceed sales targets.
  • Establish and maintain strong relationships with key decision-makers in the industry, acting as the primary point of contact for all sales-related inquiries.
  • Collaborate with cross-functional teams, including marketing, product, and customer success, to optimize sales processes, collateral, and product offerings.
  • Monitor market trends, competitor activities, and customer feedback to identify new opportunities for growth and expansion.
  • Provide regular reporting and insights to the CEO and COO on sales performance, pipeline development, and market trends.


  • Deep experience in sales, preferably in the technology, SaaS, or food retail sectors.
  • Proven track record of success in selling complex solutions to large retail chains, including experience in negotiating and closing multi-million dollar deals.
  • Strong knowledge of the Latin American retail and foodservice landscape, with existing relationships and contacts in the industry.
  • Demonstrated ability to lead, manage, and scale a sales team in a fast-paced, high-growth environment.
  • Excellent communication and interpersonal skills, with the ability to build rapport and trust with senior-level executives.
  • Self-motivated, results-driven, and comfortable taking ownership of projects and driving them to completion.
  • Fluency in Spanish and English, both written and spoken, is required; proficiency in Portuguese is a plus.

Compensation and Benefits

  • Competitive base salary with a generous commission structure based on achieving and exceeding sales targets.
  • Equity package in the form of stock options, aligning the VP Sales with the company's long-term success.
  • Flexible vacation policy, encouraging a healthy work-life balance.
  • Semi-remote work policy, with additional flexibility based on performance
  • The chance to work in a dynamic, supportive, and diverse company culture that values innovation, teamwork, and making a positive impact on the environment and society.

If you are a passionate, strategic, and experienced sales leader looking to make a significant impact in reducing food waste and transforming the retail landscape in Latin America, we would love to hear from you! Please send CV and a short email to kim@cheaf.com and elena@cheaf.com.