Head of Marketing - Mexico
Última Modificación: Agosto 23, 2023
Our Company
Our mission is to eliminate food waste and contribute to a more sustainable future. We provide innovative technology solutions that help retailers efficiently manage and reduce food waste, creating a positive impact on the environment and the community.
Position Overview
We are seeking a highly motivated and experienced Head of Marketing to join our team in Mexico. This role will play a crucial role in generating awareness about the problem we are solving, as well as in understanding and expanding our user base.
Key Responsibilities
Strategic Awareness Building
Develop and execute comprehensive marketing and branding strategies to drive awareness and establish top-of-mind presence around our mission of combating food waste.
Content Creation
Create compelling and insightful content that resonates with our target audience. This includes blog posts, social media content, videos, and more.
Brand Strategy
Shape and enhance our brand identity by consistently delivering a cohesive and impactful brand message across all channels.
Campaign Management
Oversee the planning, execution, and optimization of both online and offline campaigns to drive user acquisition and engagement.
Agency Relationship
Manage relationships with external marketing agencies, ensuring alignment with our brand values and campaign objectives.
Team Leadership and Management
Lead and mentor a marketing team, fostering a collaborative environment and driving innovation in marketing strategies.
Data-Driven Decisions
Utilize data analytics to track, measure, and report on marketing performance, making data-driven decisions to refine strategies.
Requirements:
5+ years of Experience
Proven track record of at least 5 years in marketing roles with progressive responsibility. ####Versatility A well-rounded skill set that includes agency management, content creation, brand strategy, and both online and offline campaign execution.
Leadership
Experience in managing teams, fostering growth, and driving team collaboration to achieve results.
Passion: Genuine passion for our mission to eliminate food waste and create a positive impact on the environment and society.
Innovative Thinker
A creative mindset to devise and execute unique and impactful marketing initiatives.
Excellent Communication
Strong written and verbal communication skills for effective internal and external communication.
Adaptability
Thrive in a fast-paced startup environment and adaptable to changing priorities.